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For your reference, we have included the original job posting below.
Marketing Manager
Job Number:
42917232
Company Name:
Rockwell Automation
Job Location:
Eden Prairie, MN US
Job Category:
Information Technology
Marketing Manager
Requisition Number 33226BR Position Title Marketing Manager Location of Position United States-Minnesota-Eden Prairie Business Group Architecture and Software Relocation Eligible Yes Position Type Full Time Position Summary Responsible for the strategic direction of the Kinetix servo motors business including development of the motors business product management team, management of product line including product planning, product definition, profit and loss, sales performance, forecasting, product margin, promotion and product life cycle management. Responsible for coordinating with development engineering and manufacturing regarding the activities of strategic business partners relative to assigned products. Position interacts frequently with Marketing, Sales, third party partners and other Rockwell Automation product groups.
ESSENTIAL FUNCTIONS:
Functional Expertise * Define the strategy and content of the product line, including performance objectives and functional specifications with cost, price and reliability objectives. * Determine the total market (domestic and international) and available market for the product line and for preparing product demand forecasts. Responsible for meeting market share and product line profitability commitments to the business. * Gather customer / market requirements for product enhancements across all global regions. Use this information to create customer centric market requirements to the engineering and test teams for product development. * Determine product pricing and recommended pricing policies based on established gross margin objectives and preparation of plans for margin improvement where necessary. Cost data must be obtained from Engineering and Operations to justify product viability and must be monitored during product life cycle to insure cost reduction and gross margin objectives. * Understand product sales performance in each region, collaborating with marketing and sales to deliver growth goals through the development of programs and or sales support for business development. * Product promotion and product introductions, including sales and support staff training. Also responsible for product promotion plans including trade shows, product literature plan, product training plan and product distribution plan to achieve business objectives. Responsible for coordination with Sales, Commercial Marketing, Technical Support, Training Center and other groups as appropriate to implement the plans. * Competitive analysis and formulation of competitive counter strategies for all new products and existing products. Prepares a quarterly competitive review for each product along with an annual report that is used as a basis for the Strategic Plan. * Product life cycle management including initiation of product improvements, enhancements, approval of change notices and product obsolescence consistent with business objectives. * Attend technical symposiums and exhibits on industrial control systems to maintain knowledge on available and competitive technology and for presenting papers and seminars as appropriate to promote RA products. * Provide commercial support for post-sale product issues, including those involving quality, delivery or pricing. * Establish, execute and report on product line growth initiatives.
Leadership/Change * Responsible for leading subcontract management. * Responsible for providing a 5+ year market focus of financially and/or strategically critical product line(s). Reports deviation from approved plans at least quarterly and recommends corrective action. Works with Business Managers and other product marketing staff to achieve coordination among business units. * Provide leadership in decision-making and problem-solving to ensure successful product line business performance. Minimum Qualifications EDUCATION REQUIREMENTS: Bachelor's degree in business or technical fields, or equivalent experience in industry. Formal training in pricing, leadership, influence and forecasting will be required.
EXPERIENCE REQUIREMENTS: * Typically requires 8 years of related experience. Proven team leadership experience required. * Automation industry knowledge required, with control system background desired. * Strong customer relationship management skills and ability to collaborate effectively with various functional groups and peer business units. * Excellent communication and presentation skills and influencing capabilities, efficient in Microsoft Office products, and an ability to work with a geographically dispersed team to achieve position objectives. * Previous product management responsibility and demonstrated leadership capabilities preferred.
